The Azuki x AMBUSH collaboration is inspired by traditional Eastern craftsmanship, AMBUSH®︎’s signature minimalistic design, and web3 culture. The capsule includes four pieces: two Hoodies in cloud and black colorways and two pendants in Silver and Gold. The collaboration is an homage to the deeply rooted commitment to design and culture that drives both brands, created collaboratively by Yoon Ahn and Verbal, founders of AMBUSH®︎ alongside Azuki founder, Zagabond.
“Azuki is proud to collaborate with AMBUSH® to explore the intersection of varied subcultures and web3 technology through the lens of fashion. AMBUSH® is bold and innovative, and our collaboration reflects these shared values,” said Azuki founder, Zagabond.
”Web3 technology is changing how we experience life. We are excited to explore how fashion and web3 can combine, through this collaboration with Azuki and PBT “BEAN” Chip technology” said YOON Creative Director, AMBUSH®︎.
The capsule drop is celebrated with a lookbook featuring Mandy Sekiguchi, an American-Japanese dancer, rapper, actor and a member of J-Pop groups Generations from Exile Tribe, Exile, and Honest Boyz. Mandy is a talented star with a passion for web3 technologies. His life, style, and personality represent the vision that have united Azuki and AMBUSH®︎ for this collaboration.
Further details on the collection below:
● Azuki x AMBUSH Silver Pendant: The collaborative pendant takes the shape of a traditional inkan stamp with an Azuki dragon & ‘IKZ’ engravings (stands for “ikuzo,” or “let’s go” in Japanese. This is a rallying cry for the Azuki community and an homage to the AMBUSH®︎ ‘POW!®︎’necklaces)
● Azuki x AMBUSH Golden Pendant: Extremely limited in quantity, the Golden pendant features a detail-sculpted dragon in gold and a minimalistic inkan stamp design. The pendant base has an “IKZ” engraved, the Azuki rallying cry.
● Azuki x AMBUSH Hoodies: Developed in two colorways: black and cloud, the hoodies are minimalistic functional garments, made from premium cotton and cut to a perfect fit. Inspired by the inkan stamp necklace, the hoodies feature a red ink ‘IKZ’ stamp, which mirrors the iconic AMBUSH®︎ logo. The hoodie has an Azuki x AMBUSH logo inspired by the classic.